REALITY
TV CONVERTS CONTRACTOR
Second appearance on ABC’s “Extreme Makeover: Home Edition”
prompts new business outlook.
Los Angeles, CA
(March 17, 2004) – Matt Plaskoff of Plaskoff Construction will
be making his second appearance as the General Contractor on the ABC
TV show “Extreme Makeover: Home Edition” airing Sunday, March
21.
For Plaskoff, home
remodeling television shows have always been somewhat of a novelty.
That is… until he made his first appearance on the show earlier
this February.
“People love
to see before and after.” said Plaskoff. “People love to see
HOW it happened. They love the emotional connection they make with the
family and are so happy for them when the project turns out well. I
think in some cases, the viewers also long to be the recipient. They
wish they too could have their lives changed.”
Since his February
22nd appearance on the show, Plaskoff has received dozens of e-mails
and phone calls asking what he recommends for people who are in need
of a snappy home remodel. These calls, combined with some common sense
research led to an interesting business epiphany for Plaskoff.
“There is a
big demand for people who want… but more importantly “need”,
a quick home remodel” said Plaskoff. “We’re finding that
the biggest barrier for people is not the budget, rather finding a contractor
that can do the job, and do it fast.”
As a result of the
positive feedback he has received, Plaskoff is reconsidering many of
the traditional aspects and barriers of high-end home remodeling and
has a new product line in the works – the fast home remodel.
Plaskoff explained
that the most common reasons people need a fast home remodel are: people
are expecting a child, people are holding special event at their residence,
home sellers want to get a home on the market fast, home buyers want
their new home perfect for move-in, the expense of moving out of a home
during the four to six months necessary for large-scale remodel is cost
prohibitive and more disruptive to the family’s lives.
“The experience
of working on this show has really helped me re-think my business and
how I can help people,” said Plaskoff. “I believe that anything
is possible and what we’ve accomplished on TV is proof positive
it can be replicated.”
PRESS CONTACTS:
Matt Plaskoff
(818) 888-4130
matt Plaskoff.com
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