Excerpts from the article “Reality Checks”…

While only two of the four major networks currently broadcast remodeling-related shows, any homeowner armed with cable television and a remote control has access to a full menu of home-related programming. There’s even an entire station, HGTV, dedicated to shows about remodeling, interior design, and other around-the-house hobbies.

Several remodelers have gotten into the act. Matt Plaskoff, president of Plaskoff Construction, in Tarzana, Calif., serves as the “construction consultant” for perhaps the most high-profile of these shows, ABC’s “Extreme Makeover: Home Edition”. Each week, the program features the complete renovation of one home. The catch? The whole project has to be finished in seven days.

Plaskoff, whose company has done five remodels for the show, says that his involvement has given him a sales and marketing boost.

“When I tell clients I’ve done the show, they immediately connect me with speed and credibility,” he says.

Along with the extra credibility, though, come extra – and often unreasonable – expectations. Plaskoff says he occasionally comes across homeowners who want their project done in the same fashion as the ones they have seen on television. When that happens, Plaskoff tells them “ABC can afford to do what it takes to get it done quickly. Can you?”

The good news is that some of them can. While completing projects on this kind of accelerated schedule isn’t for everybody, a company that is set up to do it can find it quite lucrative. One of Plaskoff’s recent clients is paying him 50% more in exchange for a speedy completion.

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